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Portrait of Laia Gonzalez Call
Data & AI Consultant · UX Designer · Barcelona

Hey, I'm Laia.

I'm a multidisciplinary professional sitting at the intersection of data, design, and technology. My background spans structural engineering, UX/UI design, and data analytics — now channelled into AI consulting at KPMG, where I help clients turn complexity into clarity.

I studied Engineering Design Technology and went on to complete a Master's in Big Data Analytics at the University of Central Missouri, where I also taught as a Graduate Assistant and redesigned the university's broadcast media presence. A postgraduate program in UX Design at the University of Texas formally bridged my technical and design worlds.

After 7 years living, studying, and competing in the U.S., I'm back in Barcelona — building data products, designing thoughtful experiences, and always looking for the next interesting problem to solve.

2024

Post Graduate Program in User Experience Design

University of Texas · Jun 2024 – Dec 2024

Certificate
2022

Master's in Big Data Analytics & Information Technology

University of Central Missouri · Aug 2021 – Dec 2022

Certificate
2021

Bachelor's in Engineering Design Technology

University of Central Missouri · Jan 2017 – May 2021

Certificate
2025

Data & AI Consultant

KPMG · 2025 – Present

2023

Structural BIM Engineering Technician

Dubois Consultants Engineering · 2023 – 2025

2022

Graduate Teaching Assistant — Design & Drafting

University of Central Missouri · 2022 – 2023

2019

Programming & Communications

KMOS TV · 2019 – 2021

Technical

User Research

85%

Wireframing

80%

Usability Testing

50%

Data Visualization

70%

Tools & Software

Figma

90%

Power BI / Tableau

75%

Adobe Suite

60%

AutoCAD / Revit

90%

Coding

HTML / CSS

90%

Python

60%

SQL

75%

JavaScript

35%

Languages

Spanish

Native

Catalan

Native

English

C2

French

A2
UCM Track and Field

NCAA Division II Track & Field Athlete UCM · 2017 – 2021

Track and Field

All-American · 4×400 Relay & 60m Hurdles NCAA Division II Nationals · 2020–2021

FC Barcelona

FC Barcelona Track Athlete Track & Field · 2015 – 2017