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Hey, I'm Laia Gonzalez Call

Data & AI Consultant · UX Designer · Barcelona

Currently at KPMG, building AI solutions and data products on Azure — with a background in engineering, design, and 7 years in the U.S.

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What I do

Turning data and design into things that actually work.

AI & Data Consulting

End-to-end AI/ML implementations on Azure — from architecture design to Power BI dashboards and agentic workflows.

UX / UI Design

User research, wireframing, prototyping, and usability testing in Figma — designing experiences that are clear and intentional.

Data Visualization

Interactive dashboards in Power BI and Tableau that make complex data accessible to non-technical stakeholders.

Development

Python pipelines, SQL databases, HTML/CSS interfaces — bridging the gap between data engineering and visual output.

Featured Work

A mix of data, AI, and design projects — from enterprise pipelines to user-tested product concepts.

Travel Match Project
UX Design 88% usability success

Travel Match

Helping users find the perfect destination based on their preferences, passions, and budget.

Design Thinking
Persona Creation
Visual Design
Purple Pals Project
UX Design 5 user flows

Leisure Activity App — Purple Pals

Designed to help users discover, plan, and engage in recreational activities tailored to their interests, location, and social preferences.

Figma
Prototype Testing
User Research
San Francisco Crime Analysis
Data Analysis 150k+ records

SF Crime Prediction Analysis

Analyzed San Francisco crime data using PySpark, SQL, and Python to identify patterns, visualize trends, and perform geospatial analysis.

Python
Jupyter Notebooks
Data Visualization